Enhancing Your Copy: A 3-Step Guide for Effective DIY Writing
Written on
Chapter 1: Introduction to DIY Copywriting
Writing a sales letter, landing page, or website can often feel daunting. You may find yourself in one of three scenarios: (a) it’s a task you dread; (b) you lack the time to commit; or (c) you enjoy the process but constantly seek improvement.
If you relate to (a) or (b), you might consider hiring a professional copywriter or scheduling a consultation for assistance. However, if (c) resonates with you, there are ways to enhance your writing without enlisting external help.
Section 1.1: Key Strategies for Independent Copywriting
Here are three actionable strategies to elevate your copywriting, along with resources for further exploration:
Evaluate Your Headline
The effectiveness of your copy often hinges on its headline. A weak headline may prevent readers from engaging with your content. While many copywriting courses emphasize headline templates, a more effective approach starts with understanding both your client's story and your own. After clarifying these narratives, challenge yourself to brainstorm 100 headlines to discover which resonates best.
Consider the "So What?" Factor
After each section of your copy, ask yourself, “So what?” or “What’s the benefit for my reader?” It’s easy, even for seasoned writers, to overlook the importance of presenting benefits from the client’s perspective.
Embrace Significant Revisions
Don’t shy away from making bold edits to your content. If you find yourself overly attached to a particular section, that’s often a sign it needs to go. Professional writers understand that transformative ideas can emerge during the editing process. For instance, when reworking a landing page, I shifted from a mundane headline to something compelling, which led to a conversion rate exceeding 50%.
Chapter 2: Conclusion and Additional Resources
Implementing these simple strategies can significantly enhance your writing, setting you apart from the majority of DIY copywriters. If you're seeking a more engaging approach, I offer a course on Copywriting With Stories that may suit your needs.
I'm Dr. Cathy Goodwin, a copywriter and strategist dedicated to helping entrepreneurs and small business owners boost their productivity through storytelling. For more insights, consider downloading my free guide, "17 Surprising Ways To Use Storytelling To Grow Your Business." The Strategic Intensive program is also available for those looking to refine their marketing message and discover their unique story.