Creating 15 Unique Brand Identities and Campaign Concepts
Written on
In this fifth installment of the 15*15 creativity series, you are invited to embark on an imaginative journey focused on branding and advertising. Over the course of 15 days, I will present you with various creative challenges designed to enhance your imaginative capabilities and stimulate your creative thinking.
Today, your task is to conceptualize 15 distinct brand names, logos, and advertising slogans for a variety of businesses. This challenge aims to encourage you to think like a marketer and advertiser, allowing you to explore different industries and products.
The businesses you'll focus on include an antique store, barbershop, coffee shop, dance studio, pet shop, yoga studio, wedding planner, drone services, sock brand, bagel shop, self-driving car company, cupcake bakery, mobile banking service, budget airline, and perfume brand.
Resources for Inspiration
If you want to delve deeper into logo design and slogan creation, check out these helpful resources:
- [How to Design a Logo with a Tagline or Slogan](https://99designs.co.uk): Explore the emotional impact of taglines and how they can resonate with audiences.
- [Free Slogan Maker - Business Slogan Generator](https://www.shopify.com): Utilize this tool to generate catchy slogans that enhance brand recall.
- [5 Do's and Don'ts of Using a Logo Slogan - Looka](https://looka.com): Learn essential guidelines for crafting effective slogans.
For further insights into successful branding, consider reading:
- [Top 20 Remarkable Campaign Slogans for Advertising](https://www.designhill.com): Discover memorable slogans associated with popular brands.
- [27 Companies with Really Catchy Slogans & Brand Taglines](https://blog.hubspot.com): Analyze effective slogans that have made a lasting impression.
Your Turn to Create
Now it’s time for you to design a brand name, logo, and slogan for each of the businesses listed above. Feel free to sketch, visualize, or jot down your concepts. Spend about 4–5 minutes brainstorming for each business. Focus on creating a basic version of the brand, logo, and slogan; you can refine your ideas later.
Remember, this exercise is about stretching your creative muscles and stepping out of your comfort zone. By completing this challenge, you’ll engage your creativity and develop a habit of thinking outside the box.
Embrace the process as a playful experiment in imagination. It’s essential to avoid self-criticism during this exercise; let your ideas flow without worrying about feasibility or depth. Every creative endeavor begins with small, bold steps into the unknown.
To conclude this session, I’ll share two enlightening videos on advertising: an inspiring masterclass and the insightful documentary "Art and Copy."
I look forward to seeing you in the next part of this creative journey tomorrow, where we will uncover more secrets of advertising to enhance our storytelling and communication skills.
Fahri
Fahri Karakas is the author of the Self-Making Studio. Discover more about his work here.