Maximize Your Connections with Non-Buyers for Future Success
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Chapter 1: The Importance of Staying Connected
How many potential clients have you interacted with via text or email over the past year? Whether it's fifty, one hundred, or even a thousand, it's essential to preserve their contact details. These individuals could potentially lead to revenue down the line. Not every deal needs to close today; some may take time to materialize.
Possessing a prospect's contact information signifies that they were at least somewhat interested in your services. Even if these individuals haven't engaged in a transaction yet, maintaining contact with them can be beneficial. However, your approach to these connections should be deliberate and thoughtful.
While these past contacts might not be ready to make a deal immediately, offering them valuable insights can keep you on their radar. They may choose to work with you in the future or refer someone who could benefit from your expertise. Neglecting to engage with them could result in fading interest as they forget about your previous interactions.
What Strategies Can You Implement?
The most effective strategy is to create impactful content that delivers value to your audience while keeping you top of mind. Just because someone didn’t make a purchase or lease with you doesn’t mean they won’t in the future. Therefore, it’s crucial to remain memorable until that opportunity arises. What type of value can you provide?
You don’t need to write personalized emails for every individual in your database. Instead, focus on creating content that appeals to a broader segment of your past contacts. If you’ve kept notes from previous meetings, you might have insights into their interests.
A fantastic way to maintain engagement is through a newsletter that shares valuable information about the market. Consider including:
- Specific cities and their pros and cons for potential residents
- Neighborhood amenities and community highlights
- Information on local apartments and condos
- Listings for properties available for sale or rent, linked to your website
- Features on unique homes in your area to attract niche interests
- Informative and entertaining video content
- Announcements for your scheduled open houses, highlighting their appeal
Ultimately, the content you choose to share should reflect your clients' interests. The more value you provide, the higher the likelihood that potential clients will connect with you.
This is precisely what you want from those who have yet to work with you. They will choose someone to collaborate with, and it’s in your best interest that the chosen individual is you. If you fail to offer information and engagement, why would they consider working with you? The effort you invest directly correlates to the rewards you receive.
Chapter 2: Engaging Your Audience with Insightful Content
The video titled "5 Reasons Buyers Do NOT Want Your Product | How to Get Your Product into Stores" delves into common reasons that deter buyers and offers strategies on how to position your product effectively in the market.